_tanjken

I push pixels, type alphabets and harness brainstorms--at your service!

actual work-work

shopsafer/
ecobooth/
articles/
brandwebsite/
accountgrowth/
socialposts/
socialposts/

google
google
natgeo
lactacyd
paypal
sentosa
wearesocial

not-work

midjourney/
visualjournal/
branding/
branding/

d&d
okinawa
hustlehut
everyonesinvited

_apathy towards economy

_no stress, just progress

_dark mode supremity tbh

accountgrowth/

paypal

This might be an unusual thing to put in a portfolio, but I think an account’s growth is just as important as campaigns and awards. So here’s how I, along with my art lead, contributed to PayPal’s growth in Media.Monks!

Across a span of 6 months, we went from churn-and-burn EDMs to full-fledged campaigns for big markets like Japan, China and Brazil.

the start

We started as a production-based arm in Media.Monks, adapting banners and EDMs on the fly.

current

We then earned the clients’ trust to expound on internal brand comms like this one below, and regional launch campaigns.

I worked with amazing creatives across Japan, China and Brazil, brainstorming on messaging, reflecting on strategy, to create copy that’s impactful and relevant to their markets.

japan

01_simplicity

For yummy bites that you crave.

For transactions made faster.

For safety first when it comes to business.

02_origami

Tons of things to buy, just one way to pay.

Many kinds of payments for many kinds of people.

Choose better security for better business growth.

03_monsters

Whatever your passion, choose easy payments.

Fuss-free transactions for everyone.

Grow your business with easy, safe payments.

china

01_unlock_china

02_your_bridge_to_china

03_messaging_overview

brazil

Follow your own rhythm

PayPal lets you do what you want to do, but more. Shop, spend, save——all at your own pace!