_tanjken


I push pixels, type alphabets and harness brainstorms--at your service!


actual work-work

shopsafer/
ecobooth/
articles/
brandwebsite/
accountgrowth/
socialposts/
socialposts/
google
google
natgeo
lactacyd
paypal
sentosa
wearesocial

    not-work

    midjourney/
    visualjournal/
    branding/
    branding/
    d&d
    okinawa
    hustlehut
    everyonesinvited

    _apathy towards economy

    _no stress, just progress

    _dark mode supremity tbh

    fintechfestivalbooth/
    google



        We branded a booth and several deliverables for Google Cloud, at the annual Singapore FinTech Festival. The year’s theme was about sustainability, hence the cardboard and organic woodgrains used in the construction.
        Fabricating an entire booth from scratch was definitely a first for me. I learnt so much. It wasn’t just typing up social copy and informative text on the cardboard displays, there was a lot of construction considerations, operative organisation and... panic — given the tight timelines.



    The entire floor plan of the booth done in blender by some amazing Madrid.Monks.





    four themes/

        There were four key themes for Google Cloud that year, and we thought it’d be cool to give each one a persona, in the form of dynamic shapes. What followed was write-ups for each one, which I had to do a ton of in-depth reading for.





    A little sizzle reel displayed on the screens at the booth to bring the themes to life.




    Sustainability
    Run on the
    cleanest cloud.

    Sustainability is everyone’s responsibility—especially for FinTech, where technology is at its core.

    Currently the cleanest cloud in the industry, Google Cloud runs on zero-net emissions, across energy-efficient data centres around the globe. We also help businesses solve for reducing carbon emission by streamlining workflows, choosing healthier supply chain options and providing tools to track carbon footprint.

    Together with the Monetary Authority of Singapore (MAS), we have launched the Point Carbon Zero Programme to further improve climate resilience with data and insights, and to celebrate our new partnership. 

    Join us in solving for carbon-free energy scores, cleaner data centres and a more sustainable future.


    FinTech Innovation
    Get up to date,
    stay in the know.


    The financial industry has been transforming over the years because of evolving technologies like Web3, digital banking and more.

    Through trust, governance and networking know-how, Google Cloud helps you solve for specific challenges within your business, so you can stay ahead in the new age of technology. For instance, our BigQuery solutions powers your business by turning your data into valuable business insights in a cost-effective way. 

    Let’s get solving to scale and build your new capabilities for the future.



    Customer Experience
    Elevate your
    customers’ experiences.

    Google Cloud helps you build your audience efficiencies and automates your analytics with its AI/ML capabilities. We’ll help you put your customers at the forefront of digital transformation by solving for more efficient marketing and more optimised processes.

    Meeting customer expectations and ensuring that your business meets their needs can drive both user acquisition and retention—and in time, satisfied, long-term customers. 

    Let’s get solving for faster, smarter and better experiences for your customers.


    Startups
    Supercharge
    your growth.

    Google Cloud is solving for a simpler way for startups to thrive and grow.

    Innovate quickly and easily by streamlining app development with start-of the-art containers and microservices. Additionally, businesses can turn data into real-time insights, with leading-edge data analytics and AI solutions, supporting always-on innovation.

    Let’s get solving for your next big step to start, build and grow your business.




    the event/


    The event was great! A massive turnout across all three days. Just sharing some pictures here to show off how amazing our booth looked at the FinTech Festival.