_tanjken


I push pixels, type alphabets and harness brainstorms--at your service!


actual work-work

shopsafer/
ecobooth/
articles/
brandwebsite/
accountgrowth/
socialposts/
socialposts/
google
google
natgeo
lactacyd
paypal
sentosa
wearesocial

    not-work

    midjourney/
    visualjournal/
    branding/
    branding/
    d&d
    okinawa
    hustlehut
    everyonesinvited

    _apathy towards economy

    _no stress, just progress

    _dark mode supremity tbh

    articles/
    nationalgeographic

        I grew up reading National Geographic, so I’d beat myself up if I’d turned down their offer. I looove culture especially when it comes to Singapore’s, and even offered to interview all kinds of people—peranakans, dancers, soy sauce makers—just to add an authentic spin to what tradition really means, from their own perspectives.
        My angle wasn’t just to celebrate heritage by itself and just to shine a single spotlight on it. Heritage needs some sort of modernity to thrive in this era, to stay relevant to people and to give old a new meaning.
        Whether it’s to use VR to tell the story of a fishing village, or to use actors to portray characters from the 1960s, bringing year-old stories and new-day technology together could—should?—be a promising approach when it comes to preserving heritage.



    Singapore: where cultures come together






    Singapore’s traditions in today’s world






    An insight into Singapore’s cultural heritage