_tanjken


I push pixels, type alphabets and harness brainstorms--at your service!


actual work-work

shopsafer/
ecobooth/
articles/
brandwebsite/
accountgrowth/
socialposts/
socialposts/
google
google
natgeo
lactacyd
paypal
sentosa
wearesocial

    not-work

    midjourney/
    visualjournal/
    branding/
    branding/
    d&d
    okinawa
    hustlehut
    everyonesinvited

    _apathy towards economy

    _no stress, just progress

    _dark mode supremity tbh

    accountgrowth/
    lactacyd

        I’m not sure what I’m doing leading a massive FMCG account for feminine zone wash and baby body wash. I’ve got neither of them haha.
        I’ve been on Lactacyd — from winning the pitch to fronting the experience planning presentations 3 years later. It’s been a journeyyy. Oof.
        The primary concept for Lactacyd was Skin Speaks, We Listen — the idea that won us the account in 2023. It was about blocking out the noise on social media, drowning out naysayers and just finding that confidence within you, just by listening to your skin.


    the pitch


        Our mood film for the pitch reflects our stance on the concept Skin Speaks, We Listen. Starting from the tension point: external noise that saturates social media, to that inner peace and calm that Lactacyd guides you into.



    /brand/extensions/ideas



    experience lab 2023


         Lactacyd conducts a pre-year planning on campaigns, ideas and comms. For the year 2023, we were tasked with three massive campaigns and had to work with our media counterparts to bring them to life.
    Evolving from Skin Speaks, We Listen, we touched