_tanjken


I push pixels, type alphabets and harness brainstorms.


text

shopsafer/
ecobooth/
articles/
accountgrowth/
comms/
socialposts/
articles/
google
google
natgeo
paypal
sentosa
wearesocial
personal

    visuals

    illustration/
    midjourney/
    visualjournal/
    branding/
    branding/
    branding/
    novotel
    d&d
    okinawa
    quietcorner
    hustlehut
    everyonesinvited

     _apathy towards economy

    _no stress, just progress

    _民以食為天

    accountgrowth/
    lactacyd

        I led a massive FMCG account for feminine zone wash and baby body wash. Even though I have neither a feminine zone or a baby. 
        I’ve been on the account through and through. From winning the pitch, to fronting the experience planning presentations 3 years later. It’s been a journey.
        The primary concept for Lactacyd was “Skin Speaks, We Listen” — the idea that won us the account in 2023. It was about blocking out the noise on social media, drowning out naysayers and just finding that confidence within you, just by listening to and observing your very own skin.


    the pitch


        Our mood film for the pitch reflects our stance on the concept Skin Speaks, We Listen. Starting from the tension point: external noise that saturates social media, to that inner peace and calm that Lactacyd guides you into.



    /brand/extensions/ideas



    experience lab 2023


         Lactacyd conducts a pre-year planning on campaigns, ideas and comms. For the year 2023, we were tasked with three massive campaigns and had to work with our media counterparts to bring them to life.
    Evolving from Skin Speaks, We Listen, we touched