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• Copy, concept, craft.

• Oh, and some

•                chaos in between.

Google /GGL-001

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Campaign copy and creative conceptualisation, that consists of an animation and a booth activation. Nat Geo /NTG-001

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Editorial long-form writing on Singapore's cultural heritage and what it takes to keep it alive. Sentosa /STS-001

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A brand revamp with a CI guide, unserious B2B copy and social content development.


PayPal /PPL-001

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Mostly the growth of the FinTech account from EDMs to campaigns, across Japan, China, and Brazil. Sanofi /SNF-001

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I lead an FMCG women’s skincare brand and helped out with other FMCG brands under the conglomerate’s wing. Miscellaneous /MSC-001

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The works here are done with pure curiosity. Branding, design and other creative sidequests.