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  • Copy, concept, craft.

  • Oh, and some

  •              chaos in between.



Google /GGL-001
Campaign copy and creative conceptualisation, that consists of an animation and a booth activation. Nat Geo /NTG-001
Editorial long-form writing on Singapore's cultural heritage and what it takes to keep it alive. Sentosa /STS-001
A brand revamp with a CI guide, unserious B2B copy and social content development.


PayPal /PPL-001
Mostly the growth of the FinTech account from EDMs to campaigns, across Japan, China, and Brazil. Sanofi /SNF-001
I lead an FMCG women’s skincare brand and helped out with other FMCG brands under the conglomerate’s wing. Miscellaneous /MSC-001
The works here are done with pure curiosity. Branding, design and other creative sidequests.
About

Tan J Ken
Calling oneself “multi-disciplinary” might be the most overated, LinkedInny thing any one would ever do, but I’m going to do it anyways because that’s what I am, and my portfolio speaks for it.

Writing, typography, illustrations... They’re all just different creative outputs and formats. I really just love creating and making whatever it is, inspired by all things culture.



I took an entire year off just to delve into my passions, which involve sensory work and flavour. That’s how I ended up brewing coffee at Kurasu, and I’ve been pulling shots and serving v60 pour over coffee for more than a year now.

I like mixing up gorpcore fashion with prepcore, rolling my eyes back when I dig into tasty fusion cuisines and archiving my bites, licking scoops of weird ice-cream flavours (ilu fluffy torpedo), bopping to music from 90s R&B to japanese city pop to nintendo lo-fi to bbgal realness, getting lower back pain from gaming too much etc.