Case File

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Google /GGL-001

Campaign copy and creative conceptualisation, that consists of an animation and a booth activation.

Nat Geo /NTG-001

Editorial long-form writing on Singapore's cultural heritage and what it takes to keep it alive.

Sentosa /STS-001

A brand revamp with a CI guide, unserious B2B copy and social content development.

PayPal /PPL-001

Mostly the growth of the FinTech account from EDMs to campaigns, across Japan, China, and Brazil.

Sanofi /SNF-001

I lead an FMCG women’s skincare brand and helped out with other FMCG brands under the conglomerate’s wing.

Miscellaneous /MSC-001

The works here are done with pure curiosity. Branding, design and other creative sidequests.

Copy, concept,
craft.
Oh, and
occasionally
chaos.

Google GGL-001
Brand safety campaign animation and FinTech booth on-ground activation.

Nat Geo NTG-001
Long-form editorials on Singaporean heritage and modernity.

Sentosa STS-001
CI guide, B2B copy, and social content development.

PayPal PPL-001
FinTech account copy across Japan, China, and Brazil.

Sanofi SNF-001
I lead a skincare brand and other FMCG brands under its wing.

Miscellaneous MSC-001
Branding, design,
and sidequests,
beyond copywriting.

Copy, concept, craft.